Own how prospective franchisees see your brand.
We already index your whole network — every location, social account, ad and milestone. Get verified to take editorial control: your timeline, your AI voice, your direct enquiries.
What Choose Franchise is
Australia's independent franchise comparison.
Choose Franchise is a whole-of-market index of Australian franchise brands, built from the public Franchise Disclosure Register and enriched with locations, review aggregates, social activity, news timelines and the ad library.
Your current profile has been aggregated from publicly verifiable sources, including the Franchise Disclosure Register. We know that often doesn't tell the whole picture — a Verified profile is how you complete it.
Every brand is listed on merit. Inclusion and ranking cannot be bought — not by you, not by anyone. Verified changes who controls the words on your profile, never where your brand sits in the results.
The buyers are already here.
At the Melbourne Franchising Expo in August, 440 franchise buyers registered with Choose Franchise in a single weekend — representing more than $160 million in stated investment capacity.
Buyers research and compare brands before they ever pick up the phone — your profile is already part of that comparison, whether you've claimed it or not.
Stand out with the gold tick
Verified franchises appear with a distinctive badge across search, the AI panel, comparison views, and every shared profile link.
Shape how the AI talks about you
Your verified brand statement and Q&A pairs are injected into every research conversation about your brand — your words, presented as the franchisor's view.
Own your timeline and story
Curate or correct any milestone surfaced by our research engine, add the events that matter, and hide what no longer represents you.
Direct enquiries, not lead-broker noise
Prospects who enquire on a verified profile come straight to you through a built-in deal-flow CRM — no intermediary, no shared lead sales.
Priced by network size, not by feature.
Every tier includes the full Verified product. You pay for the breadth of whole-brand intelligence we maintain on your behalf. All prices in AUD per month, ex GST.
Emerging
1–10 units
Early-stage networks just getting going.
Established
11–50 units
Proven concepts scaling across states.
National
51–150 units
Household names operating nationally.
Enterprise
151+ units
Multi-brand groups & ASX-listed systems.
Every Verified subscription includes
- Gold verified tick across the directory, search & AI
- Claim and edit your full franchise profile
- Curate your brand timeline (add, edit, hide events)
- Verified brand statement & Q&A injected into the AI
- Direct enquiry inbox with deal-flow CRM
- Up to 3 team seats included
- Customer portal — cancel or upgrade anytime
- Email & dashboard notifications for every lead
This is the tick buyers see.
It renders on search results, comparison views, the AI research panel and every shared profile link — the same component shown below.
Illustrative example — fictional brand
Southbank Coffee Co. is not a real franchise — it is shown here only to demonstrate how the Verified tick appears beside a brand name, using the same badge component the live site renders.
Beyond Verified
Done-for-you marketing services for franchisors ready to scale.
When the directory isn't enough — our Franchise Growth Engine team builds the creative, content and campaigns that turn awareness into qualified franchisee enquiries. Available alongside any Verified subscription.
Visit the Franchise Growth Engine →The Franchise Creative Lab™
Videography, dynamic creative optimisation, and scroll-stopping Meta & LinkedIn assets — built specifically for franchise recruitment.
Programmatic PR™ & AI Discovery
3 SEO articles per month structured to rank in Google AI Overviews and ChatGPT, with home-page placement on Choose Franchise.
The Recommendation Engine™
Fully managed Meta & social ad campaigns, candidate filtering, and remarketing funnels that bring qualified prospects straight to your inbox.
Common questions
The Verified badge signifies that the franchisor has taken ownership of their profile and is responsible for ensuring its content is a fair and factual representation of how they intend to be presented to prospective franchisees. Choose Franchise does not endorse, warrant or verify the underlying claims made by Verified franchisors.