X-Golf

X-Golf operates indoor golf centers that utilize simulation technology and mini-golf for entertainment and sporting purposes. The centers serve a diverse customer base through casual simulator hire, professional coaching lessons delivered by PGA professionals, and organized competitive play via the X-League. Venues are also utilized as event spaces for corporate and private functions, providing an inclusive environment for both experienced golfers and recreational players. The business model is based on a storefront format, typically requiring a full venue fit-out that includes approximately six simulators. Revenue is generated through multiple integrated streams, including simulator rental fees, membership subscriptions, and professional coaching. A significant portion of the brand's income is derived from food and beverage sales and social function bookings. The operational concept relies on high-accuracy proprietary technology to provide a year-round, weather-independent golfing experience. Founded in 2016, the franchise has established a network of approximately 72 units with a primary market presence across Australia. The brand has demonstrated consistent growth, expanding its geographic footprint across every Australian state since its inception. As of 2024, the network facilitates over 300,000 hours of simulator use annually and continues to expand its reach within the health, fitness, and entertainment sectors.