Wildsoul wellness

Wildsoul Wellness is a health and fitness franchise providing integrated movement and recovery services. The brand operates multi-faceted studios that offer a variety of Pilates disciplines, including reformer, mat, and hot Pilates, aimed at improving physical strength and flexibility. Beyond traditional fitness classes, the studios provide specialized recovery and allied health treatments, such as infrared saunas, contrast therapy, compression boots, red light therapy, and naturopathic consultations. The business model utilizes a resort-style storefront format designed to provide a holistic sensory experience. Notable differentiators include the integration of recovery and Pilates services under a single membership structure, which is positioned to compete with single-modality studios. Revenue is generated through tiered membership plans, class packs without long-term contracts, and an in-house line of wellness products, including teas and health powders. Operations are supported by a dedicated mobile application for class scheduling and member management. Founded by David Altamura with its first units established in Australia, the network has expanded to approximately seven locations across the Australian market. The brand focuses on an inclusive environment, catering to various experience levels while expanding its geographic footprint through a franchised studio model.