Wholesale hair

Wholesale hair Pty Ltd, operating under the brand name Replique, provides hair replacement and replication services for male and female clients. The business focuses on the supply and installation of semi-permanent hair pieces, toppers, and hair systems designed to address various forms of hair loss, including male pattern baldness and alopecia. Additional services include scalp micropigmentation, private consultations, fittings, rebonding, and specialized haircuts tailored to hair system maintenance. The operational model utilizes a hybrid approach, combining physical clinic locations with an e-commerce platform. Based in Australia, the brand maintains salons in Sydney and Brisbane that feature private treatment rooms for discreet service delivery. A key differentiator in its business model is the express service fitting technique, which allows for the customization and installation of hair systems within a few hours. Revenue is generated through professional in-clinic service fees, maintenance appointments, and the direct sale of hair units via its online shop. As a participant in the beauty and personal care sector, the network consists of approximately 10 units with a primary market focus on Australia. Established in Brisbane in 2016, the brand has expanded its geographic footprint to serve a national client base through its digital presence and established physical clinics in Newstead and Surry Hills. The business integrates modern payment technologies, such as buy-now-pay-later options, to facilitate consumer access to its hair replacement systems.