This is Yoga This is Pilates

This is Yoga This is Pilates operates wellness studios that provide a range of movement, exercise, and mindfulness services. The brand offers classes in various styles of yoga, including Vinyasa, Hatha, Yin, and Slow Flow, alongside mat and reformer Pilates. Other physical and mental wellness disciplines offered at the studios include barre, Tai Chi, and guided meditation, catering to clients seeking physical strength, flexibility, and stress reduction. The franchise business model is built around boutique physical studios that offer both in-studio sessions and online classes. Revenue streams are generated through class passes, ongoing memberships, specialized workshops, and certified teacher training courses. Operational features include a structured progression system for participants, with specific introductory and foundational classes designed to establish techniques before clients advance to more complex workouts, such as reformer Pilates. Operating within the health and fitness industry in Australia, the network has established a geographic footprint across New South Wales. The brand currently supports studios in regional and metropolitan communities, including Bathurst, Lane Cove, Rozelle, Randwick, and Clovelly.