THE HIIT FACTORY FRANCHISING

The HIIT Factory Franchising operates within the boutique fitness sector, offering specialized high-intensity interval training (HIIT) sessions. The business focuses on structured workout programs designed to provide high-impact physical conditioning within a set timeframe. These services primarily target individuals seeking efficiency in their fitness routines through group-based exercise environments. The business model utilizes a physical studio format, characterized by localized storefront operations. Revenue is generated through membership fees, class packages, and session-based participation. The operational concept centers on a fixed schedule of instructor-led workouts, requiring dedicated gym space equipped for metabolic conditioning and functional movement. Established in 2021, the franchise maintains a presence in the Australian market. The network currently consists of approximately three operating units. As a relatively new entrant in the fitness franchising space, the brand focuses on scaling its studio model within its primary geographic region of Australia.