The Alternative Board Australia
Registered as: Wilson Business Management Pty Ltd
This profile is aggregated from public sources.
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Overview
The Alternative Board Australia provides business advisory and executive coaching services to company owners and leadership teams. The primary service offering includes the facilitation of peer advisory boards, where members meet monthly in small groups to share insights, address challenges, and provide mutual accountability. Additionally, the business delivers one-on-one coaching, strategic planning workshops, and leadership development programs aimed at improving company performance and management efficiency. The franchise operates as a service-based business model, frequently utilized by professionals with previous executive or consulting experience. Franchisees generate revenue through various streams, including membership-based peer board subscriptions, monthly coaching fees, and standalone strategic tools such as the Business Builders Blueprint. The operational concept focuses on utilizing established intellectual property and methodologies to provide scalable advisory services without the requirement for a traditional retail storefront or significant inventory investment. Founded locally in 2016, the Australian network consists of approximately eight units operating across various primary markets. The brand is part of a broader international organization that has maintained a presence in the business coaching and advisory sector for over 35 years. The Australian extension allows franchisees to serve a diverse range of industries within designated marketing territories, following standardized systems for member recruitment and service delivery.
Registry Description
Franchisees are granted the right to operate a The Alternative Board (TAB) Franchise business in accordance with their franchise agreement. The focus of a TAB Franchise Business will be to use the TAB specialised system, brand and intellectual property to establish, grow, operate and promote within their Marketing Territory the TAB brand and recruit business owners (TAB Members) to form Peer Advisory Boards as an alternative to a formal board of directors and to provide coaching and facilitation services to TAB Members. A franchisee will be required to operate and facilitate monthly meetings for its Peer Advisory Boards, as well as meet with TAB Members and provide them with business coaching services, facilitate strategic workshop and deliver leadership and management training using the trade marks, processes and methods per their Franchise Agreement. A Franchisee may have the opportunity to offer additional consulting services to these members in addition to the board meetings, one on one coaching, strategic workshops and training. The Franchisor and/or its Master Franchisor may from time to time make alterations to the TAB Brand and System, including without limitation introducing, changing and/or developing different types of operation/franchise models, approved services and/or approved products, as per the relevant Franchise Agreement.
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