Studio Pilates International

Studio Pilates International provides reformer-based Pilates workouts designed by physiotherapists for clients of varying ages and fitness levels. The franchise operates within the health and fitness sector, delivering exercise programs through a combination of physical instruction and a proprietary digital delivery system known as SPTV. These workouts are conducted in a boutique studio environment featuring custom reformer machines and hardwood flooring. The business model utilizes a storefront format situated within protected territories or approved premises. Revenue is primarily generated through group fitness classes, with operations supported by a highly systematized framework. A central component of the model is the use of audiovisual technology to provide real-time guidance during classes, which standardizes the workout delivery across the network. Franchisees also utilize a dedicated training academy to certify instructors and access centralized systems for payroll, bookkeeping, and performance tracking. Founded in 2011 and originating in Brisbane, the brand maintains a significant presence in Australia, which serves as its primary market. The network has expanded internationally to includes locations in the United States, Canada, the United Kingdom, Germany, China, and New Zealand. The franchise currently consists of approximately 135 open units with additional studios in development.