Stone Franchising

Stone Real Estate operates as a residential property agency providing sales and property management services. The business facilitates the transaction of residential dwellings through auction and private treaty sales, while also managing rental portfolios for property investors. Its services include providing property appraisals, executing marketing campaigns for listings, and offering strategic advice regarding property timing and preparation for the market. The operational model is based on a storefront franchise system where local principals and agents utilize the brand's trademarks, corporate image, and established systems. Revenue is primarily generated through commissions on successful real estate sales and ongoing management fees from residential rental properties. The business structure emphasizes a standardized approach to client reporting and sales strategy execution across its physical office locations. Established in 2015, the franchise has expanded its presence within the Australian real estate sector. The network currently consists of approximately 51 units concentrated in the Australian market. Since its inception, the brand has positioned itself as a mid-sized competitor in the residential brokerage space, focusing on professional service delivery and a unified technological and branding framework for its franchise partners.