Stepz Fitness Group

Stepz Fitness Group Pty Ltd operates in the health and fitness industry, providing 24-hour gymnasium services and group fitness facilities. The brand serves a diverse membership base by offering access to functional fitness equipment, personal training, and group training programs. Its service model is designed to provide an accessible and non-intimidating environment for various fitness goals, including weight loss, muscle building, and general wellbeing. The business utilizes a hybrid operational model that combines standard 24/7 gym access with functional group training sessions within a single facility. This storefront-based concept aims to generate multiple revenue streams through flexible memberships, group fitness classes, and personal training services. The franchise provides a turnkey solution that includes site selection, lease negotiation, and fit-out coordination, alongside automated systems for marketing and member engagement. Founded in 2014, the network has grown to approximately 25 units across Australia. The geographic footprint is primarily concentrated in Queensland and New South Wales, with additional locations in South Australia and the Australian Capital Territory. The organization is a member of the Franchise Council of Australia and serves more than 30,000 members nationwide.