Soul Origin
Registered as: Soul Origin (Australia) Pty Ltd
This profile is aggregated from public sources.
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Overview
Soul Origin operates in the quick-service restaurant sector, specializing in the retail sale of fresh food and beverage items. The product range includes baguettes, wraps, rolls, sandwiches, and salads, supplemented by breakfast options such as granola, yogurts, and soups. The beverage program focuses on coffee alongside a variety of hot and cold drinks and small treats. The brand targets consumers seeking convenient meal options within retail and high-traffic environments. The business model currently utilizes two primary formats: traditional storefronts and kiosks. However, the franchisor is expanding the operational concept to include a drive-thru model, scheduled for introduction to select partners in 2025. These drive-thru locations are designed to operate outside of shopping centers with a larger physical footprint and longer trading hours, potentially including 24-hour operations. Unlike the standard kiosk or store formats, the drive-thru model integrates sit-down dining with vehicle service capabilities and involves distinct financial structures. Founded in 2015, the network maintains a presence in the Australian market with approximately 10 active units. As the brand transitions into suburban drive-thru sites, the model is expected to undergo adjustments regarding operational practices and fee structures. This expansion marks a shift from the brand’s traditional reliance on shopping center foot traffic toward a more diversified real estate strategy.
Registry Description
Soul Origin outlets specialise in retail sale of various types of baguettes, wraps, rolls, sandwiches, salads, soups, granola, yoghurts, coffee and other hot and cold beverages and complimentary treat items. Currently Soul Origin outlets currently operate as either a traditional store or kiosk. However, the franchisor is actively developing a drive-thru model, which is intended to be introduced to select franchisees in 2025. Soul Origin Drive Thru outlets will be distinguished from traditional stores and kiosks on the basis they: • can offer both sit down and drive through options to customers; • are not situated in shopping centres; • generally consist of a larger footprint and leasing area; • do not necessarily correspond with the generally accepted layout of a traditional store or kiosk; • certain financial aspects differ to a traditional store or kiosk.; and • subject to site specific factors, leases and local government requirements are anticipated to trade for longer trading hours (including as a 24/7 model). As the Drive Thri model is in its early trial and implementation stages, there may be other risks and uncertainties involved, including the potential for changes to operational practices, fee structures or model adjustments as the concept evolves. Where this occurs, the franchisor will keep prospective franchisees informed of such changes
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