Raine & Horne

Raine & Horne is a real estate agency that provides brokerage and management services across residential, commercial, and rural sectors. The brand serves a diverse client base, including property buyers, sellers, landlords, and tenants. Its service portfolio includes residential sales and leasing, commercial property transactions, holiday rentals, and business sales. Additionally, the network offers specialized services such as rental appraisals, property management for investors, and mortgage broking through associated partners. The business model operates through a franchised network of offices, primarily following a storefront format. Revenue is generated through commission-based sales, property management fees, and marketing services. The operational concept integrates traditional brokerage with digital tools, utilizing artificial intelligence for social and search marketing to target potential buyers. The franchise also provides ancillary support services, such as specialized moving assistance and property styling guides, to facilitate the transaction process for clients. Founded in 1883 in Sydney, the brand has maintained a continuous presence in the Australian property market for over 140 years. While the franchising entity was formally registered in 1977, the network is built upon a historical legacy in the New South Wales region and has since expanded its geographic footprint across Australia. The brand maintains a structured corporate presence that supports individual franchise offices with national talent functions and market research.