Quest Apartment Hotels
Registered as: Quest Serviced Apartments Pty Ltd
This profile is aggregated from public sources.
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Overview
Quest Apartment Hotels provides serviced apartment accommodation and integrated hospitality services within the travel and lodging industry. The brand serves a diverse range of guests, including corporate travelers, tourists, and regional residents requiring temporary housing for medical or personal reasons. Each unit typically features fully equipped kitchens and laundry facilities, distinguishing its service offering from traditional hotel rooms by providing amenities suited for extended stays. The business model is based on the operation of franchised serviced apartment properties from approved sites. Franchisees operate specific premises that must strictly adhere to standardized layouts, color schemes, and fit-out requirements, including uniform furniture, fixtures, and signage. Revenue is primarily generated through room bookings and ancillary guest services. Operational standards emphasize consistency across the network, with the brand utilizing a centralized booking platform and a loyalty membership program to drive reservation volume to individual units. Founded in 1988, the brand has established a significant geographic footprint across Australia. While registry data indicates a smaller core network size of approximately four primary units, the brand’s broader presence extends across more than 120 locations nationally. The organization maintains a focus on corporate social responsibility through partnerships with non-profit entities to support regional community housing and environmental initiatives.
Registry Description
The business operated (or to be operated) under the Franchise Agreement is a single serviced apartment, hotel, and accommodation business, including ancillary services. The Franchisee has no rights to operate outside the boundaries of the designated Premises. The Franchise operates, or is intended to operate, from an approved site that has been or will be fitted out with fixtures, fittings, equipment, furniture, displays, and signage. The site must also adhere to the Franchisor’s prescribed colour schemes and layout, ensuring consistency with the image and brand standards of a Quest Franchise.
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