Planet Fitness

Planet Fitness operates full-service fitness training facilities that provide members with access to exercise machines, free weights, and small group training sessions. The service model focuses on providing an accessible environment for general fitness users, supported by on-site fitness instructors and structured classes. In addition to primary gym floor activities, the clubs offer ancillary services including tanning and hydro-massage, alongside the sale of branded merchandise. The business model utilizes a storefront format, typically operating 24/7 to provide continuous member access. Revenue is primarily generated through a multi-tiered subscription system, featuring a standard entry-level membership and a premium tier. This higher-level membership provides expanded benefits such as reciprocal access to other locations, guest privileges, and use of specialized recovery equipment like red light technology booths and massage chairs. Operations are managed through standardized digital systems including a proprietary mobile application for member check-in and facility management. Founded in 2021, the franchise network in the primary Australian market consists of approximately 31 units. The brand targets the high-volume fitness sector by positioning its facilities as low-cost alternatives to boutique studios. The network maintains a significant presence within the Australian health and fitness industry, utilizing a scalable operational concept designed for regional and metropolitan expansion.