@Pilates

@Pilates is a health and fitness franchise that specializes in reformer and mat pilates, alongside yoga services. The brand serves a broad demographic by providing flexible exercise options designed to accommodate varying schedules and fitness levels. Its service offering includes both pre-set and custom workout programs, supported by a combination of virtual instructors and in-studio personnel. The business model utilizes a hybrid operational concept that integrates 24/7 studio access with a mix of virtual and staffed support. This format allows members to attend sessions at any time, with classes starting every hour. While the studios provide on-demand virtual instruction around the clock, physical facilitators are typically present for eight hours during peak demand periods. This tech-enabled approach utilizes proprietary digital tools for workout tracking and program delivery. Founded in 2023, the franchise has grown to approximately 92 units. While its primary operations and the majority of its network are located across Australia—including Victoria, New South Wales, Queensland, South Australia, Western Australia, and the ACT—the brand has also expanded its geographic footprint into New Zealand. The studios are positioned as boutique fitness environments focused on accessibility and technological integration within the boutique exercise sector.