Moveanation

Moveanation Pty Ltd operates as a master franchisee for Stepz Fitness, a fitness organization specializing in health club facilities. The brand provides 24-hour gym access alongside functional group training and personal training services. These facilities are designed to serve a broad demographic by offering membership-based fitness solutions in a non-intimidating environment. The business model utilizes a hybrid operational concept that integrates traditional 24/7 gym equipment access with group fitness programming under a single roof. This storefront-based model focuses on providing a turnkey solution for franchise owners, incorporating centralized systems for lease negotiation, gym fit-outs, and staff recruitment. Revenue is primarily generated through recurring membership fees and specialized training services. Founded in 2011, the network has grown to approximately 25 units with a primary market Presence in Australia, specifically across Queensland, New South Wales, South Australia, and the Australian Capital Territory. Moveanation Pty Ltd specifically oversees the master franchise operations for the brand's health clubs within the New South Wales region. The brand maintains professional affiliation as a member of the Franchise Council of Australia.