inLIFE Wellness

inLIFE Wellness operates a network of fitness studios specializing in Reformer Pilates. The brand provides group exercise services focused on physical health and wellness, catering to members who seek structured Pilates programming and low-impact functional training. Each studio is designed to support a membership-based community model within the boutique fitness sector. The business model utilizes a storefront physical format and is structured as a franchisee-focused system. Unlike traditional fitness franchises that typically charge a percentage of gross revenue, inLIFE Wellness utilizes a flat monthly service fee for its franchisees. This fixed-fee structure is intended to improve profit margins as membership volume increases. Operational support from the head office includes site selection assistance, instructor recruitment, marketing campaigns, and standardized class programming. Founded in 2021 by Scott Capelin, the franchise has expanded to approximately 60 locations. The network maintains a significant presence in Australia, particularly across New South Wales, Victoria, and Western Australia, and has also commenced international operations with locations in Dallas, United States. The initial investment for a new studio is estimated between $200,000 and $220,000, covering equipment, fit-out, and initial fees.