HIIT Pilates

HIIT Pilates is a fitness franchise that specializes in high-intensity interval training combined with reformer pilates. The brand provides 50-minute studio sessions designed to improve strength and movement through a hybrid exercise methodology. Serving a broad demographic ranging from beginners to experienced fitness enthusiasts, the business offers structured group classes, corporate wellness programs, and specialized 21-day introductory challenges that include nutritional guidance and trainer check-ins. The business model is primarily based on physical boutique studio locations with multiple recurring and one-time revenue streams. Income is generated through tiered memberships, casual class packs, and gift cards. A significant differentiator for the brand is its secondary business line, the HIIT Academy, which offers nationally accredited online teacher training for individuals seeking to become reformer pilates instructors. This educational component allows the franchise to capitalize on professional development within the fitness sector alongside its consumer-facing studio operations. Founded in 2024, the franchise operates within the Australian market with a network of approximately four units. The brand’s operational footprint is currently focused on boutique urban studios, emphasizing a supportive environment and professional instructor engagement. Its expansion into teacher certification suggests a growth strategy aimed at establishing standardized training protocols across its emerging network.