Genesis Fitness Clubs

Genesis Fitness Clubs is an Australian health and wellness franchise that provides comprehensive gymnasium facilities and exercise programs. The brand serves a diverse demographic of fitness seekers by offering services such as personal training, weight loss programs, and small group sessions. Its core service menu includes specialized activities such as Reformer Pilates, yoga, cardio training, and strength and conditioning classes. Additionally, the business incorporates the sale of health-related retail products and provides nutritional resources to support member wellness. The operational model centers on a physical storefront format, characterized by 24/7 member access and the provision of professional coaching. Revenue is primarily generated through recurring membership fees, which typically include access to state-of-the-art equipment and unlimited group exercise classes. Supplemental income streams involve specialized training programs like the Coaching Zone and one-on-one personal training services. A key differentiator in the business model is the structured member journey, which includes fitness consultations and periodic progress reviews every twelve weeks to track performance. Founded in 1997 with its first location in Ringwood, Victoria, the franchise has expanded its geographic footprint across Australia. The network currently maintains approximately 42 locations across New South Wales, Queensland, Victoria, and Western Australia, supporting a member base of over 130,000 individuals.