Fluidform

Fluidform is a boutique health and fitness franchise specializing in a specific method of Pilates. The brand provides a range of services designed for varying physical needs, including postural analysis, injury rehabilitation, athletic performance enhancement, and pre and postnatal support. Instruction is delivered through a variety of formats such as reformer sessions, mat work, Swiss ball exercises, and specialized studio programming utilizing equipment like the Wunda Chair and Cadillac. The service model emphasizes individualized attention through small group classes, private sessions, and duets to ensure technical accuracy for each participant. The business operates through a physical storefront model, typically requiring 180 to 200 square meters of floor space. These facilities are designed with multiple zones to allow different class types to run concurrently. Revenue is primarily generated through in-studio memberships and class packages, supplemented by a global digital presence via an online platform. Franchisees receive operational support spanning studio setup and daily management, alongside mandatory instructor skills development. Established in Australia in 2012 by Kirsten King and transitioning to a franchise model in 2020, the network comprises approximately seven units. The brand maintains a primary market presence in Australia, with expansion efforts focused on major metropolitan hubs including Sydney, Melbourne, Brisbane, Adelaide, and Perth.