Crunch Franchising, LLC

Crunch Franchising, LLC operates a network of health clubs and gymnasiums providing exercise facilities, group fitness classes, and personal training services. The brand serves a diverse membership base by offering various workout modalities, including strength training, cardiovascular exercise, and specialized group sessions such as indoor cycling, dance-based cardio, and mind-body disciplines. Facilities are equipped with free weights, resistance machines, and dedicated studio spaces for instructor-led programming. The business model utilizes a traditional brick-and-mortar storefront format located in accessible commercial areas. Revenue is primarily generated through recurring membership fees, which vary by tier and access level. Additional income streams are derived from personal training services and the provision of approved fitness products. The operational concept emphasizes a high standard of facility cleanliness and a corporate philosophy centered on inclusive environments for fitness enthusiasts of various experience levels. The franchise was founded in 2013 and has expanded to a network of approximately 109 units. While maintaining a presence in diverse international markets, the organization has a significant footprint in the Australian market. The brand continues to focus on the gymnasium and health club sector, positioning its service offerings as a combination of independent exercise options and staff-supported fitness instruction.