Crema Espresso
Registered as: Crema Franchising Pty Limited
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Overview
Crema Espresso is an Australian-owned food and beverage franchise that specializes in the retail sale of specialty coffee and light meals. Founded in 2005, the brand focuses on providing a menu of fresh food items alongside a proprietary coffee blend developed through international testing. The business serves a broad consumer base seeking a casual café environment and consistent product quality. The franchise operates through a storefront business model typically situated in high-foot-traffic areas. This turnkey system provides franchisees with intellectual property and management support overseen by the parent organization, Cafe Franchise Group. A significant operational differentiator is the brand’s commitment to product quality, as the coffee is roasted in-house at a central facility to maintain consistency across the network. Revenue is primarily generated through the retail sale of beverages and prepared food items. Since commencing franchising in 2007, the brand has established a network of approximately 17 units. While the franchise originally concentrated its footprint across the Gold Coast region, it has expanded its geographic reach into wider areas of Queensland and New South Wales. The brand maintains a focus on a structured support system for owner-operators as it continues its expansion throughout the Australian market.
Registry Description
The Franchisor conducts the business of granting non-exclusive franchises to franchisees to use the intellectual property and the Crema Espresso system during the term of a franchise agreement in a particular territory. The Franchisor may, where appropriate, grant a franchise to use the intellectual property and the Crema Espresso system during the term at a specific site. The Crema Espresso system is intended to be a national franchising system and is concerned with the retail sale of coffee and associated products. The Crema Espresso system is managed on a national level by the Franchisor
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