CorePlus

CorePlus is a health and fitness franchise specializing in Pilates, yoga, and group fitness services. The brand provides a diverse range of studio-based classes, including reformer Pilates, mat Pilates, and various yoga disciplines such as hot strength, warm slow flow, and yin yoga. The franchise targets a broad demographic of fitness participants, offering specialized programming for different experience levels as well as specific needs like pre and postnatal care. The business model utilizes a brick-and-mortar storefront format, operating through a network of community-focused studios. Revenue is primarily generated through membership subscriptions, class packs, and introductory offers for new participants. A secondary revenue stream involves professional education through the School of Movement, which provides training for Pilates and yoga instructors. Operations are supported by a large pool of certified staff, with the network employing over 300 instructors across its locations. Founded in 2018, the franchise has established a presence in the Australian market with a network of approximately nine units. The brand maintains a concentration of studios in metropolitan areas, including locations in Richmond, Brighton, and Fitzroy North. As a participant in the health and fitness centers and gymnasia sector, CorePlus focuses on a hybrid wellness concept that combines physical strength training with mental mindfulness.