Club Pilates

    Registered as: Pilates X Operations Pty Ltd

    Health & Fitness AU 30 locations4.9 customer rating · 1,402 Google reviews across 28 locations

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    Setup$425,000 – $753,750
    Ongoing$15,000 – $70,000
    Franchisees34
    Outlets96
    Locations30
    Customer rating4.9

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    About

    Overview

    Club Pilates provides low-impact, reformer-based group fitness classes designed for individuals of all ages and fitness levels. The service offering centers on a modernized version of traditional Pilates that utilizes specialized equipment, including Pilates reformers, springboards, EXO-chairs, and TRX suspension trainers. These sessions are intended to improve core strength, mobility, and stability through full-body workouts led by instructors who have undergone extensive training across multiple disciplines. The business operates as a storefront model, emphasizing a semi-absentee ownership structure characterized by minimal inventory and a limited staff requirement. Revenue is primarily generated through recurring memberships for group classes, supplemented by introductory sessions and retail opportunities. The operational concept is designed for scalability, providing investors with an executive-level system that relies on a consistent, standardized program across all studio locations. Founded in 2007 in San Diego, the brand has established a global presence with more than 750 studios across four continents. It entered the Australian market in 2022, where the network has grown to approximately 30 units. As a major provider in the health and fitness sector, the franchise maintains a focus on making premium Pilates experiences accessible to a broad consumer demographic within a professional studio environment.

    Registry Description

    Founded in 2007 in San Diego, Club Pilates is the largest Pilates brand globally with more than 750 studios open across 4 continents. Designed with the vision of making Pilates more accessible to everyone, Club Pilates is a premium group based reformer Pilates experience. Ranked in Franchise industry awards globally every year, we provide an established executive model and completely scalable business to make the possibilities endless!

    Key Data Points

    Setup Cost$425,000 – $753,750
    Ongoing Payments$15,000 – $70,000
    Years in Operation3
    Franchisees (owner entities)34
    Franchised outlets96
    Franchisor-owned outlets0
    Operating InNSW, VIC, QLD, WA, SA, ACT
    Seeking InTAS, NT

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