City Cave

City Cave operates wellness centres that provide floatation therapy, infrared saunas, and massage services. The core service offering includes magnesium-rich open float pools, private infrared sauna sessions, and various massage therapies intended to support physical recovery and stress management. The brand serves a demographic seeking preventative health and relaxation services within the health and fitness sector. The business model utilizes a brick-and-mortar storefront format, typically located in accessible retail or suburban areas. Revenue is generated through multiple streams, including individual service bookings, multi-session packages, and recurring memberships. The franchise also facilitates gift card sales and manages client engagement through a dedicated mobile application used for appointment scheduling and account management. Founded in 2017, the network has established a significant presence in the Australian market. Registry data and company records indicate a footprint of over 70 locations across various states and territories, including Queensland, New South Wales, Victoria, and the Australian Capital Territory. The brand positions itself as a specialized provider within the broader wellness industry by combining traditional massage therapy with technical amenities like infrared technology and salt-based floatation systems.