C3 Training

C3 Training is a fitness franchise that provides functional group training focused on strength and conditioning principles. The brand delivers programmed workouts designed for a broad range of fitness levels, utilizing a team-based environment to facilitate member results. Services are centered around three core class archetypes: Strong, which focuses on compound lifts and progressive loads; Hybrid, which combines strength and conditioning; and Energy, which emphasizes cardiovascular endurance and high-intensity intervals. The business model operates through dedicated physical storefronts functioning as class-only gyms. A central component of the operational concept is a structured 15-week programming cycle grounded in the conjugate periodization method. This approach utilizes varying movement patterns and exercises to prevent training plateaus and reduce the risk of injury. Revenue is primarily generated through recurring memberships, with trainers providing personalized coaching within the group setting to tailor exercises to individual goals and abilities. Founded in 2022, the franchise is based in Australia and has grown to a network of approximately 11 units. The brand provides franchisees with a framework for site selection, facility fit-out, and a bespoke trainer accreditation program. Its geographic footprint is currently concentrated in the Australian market, with locations across New South Wales and Queensland.