Blue Wheelers

Blue Wheelers is a pet services franchise specializing in professional mobile dog washing and grooming. The brand serves a residential customer base across Australia, providing full-service treatments including coat clipping, detangling, nail trimming, and bathing. Operations are carried out by certified groomers who receive specialized training through the segment’s dedicated grooming schools. The business model utilizes a mobile format, where franchisees operate from branded trailers to deliver services directly to the customer’s location. Primary revenue is generated through recurring grooming and washing appointments. As part of the Dash DogWash Group, the franchise provides a turnkey system that includes a personalized mobile salon, established operational protocols, and centralized marketing support. Maintenance of the business involves managing local client schedules and performing hands-on pet care. Founded in 1997, the brand has operated in the Australian market for over 25 years. The network has expanded to include more than 200 groomers across various states, including Queensland, New South Wales, Victoria, and Western Australia. The franchise currently facilitates approximately 5,000 grooming sessions per week, positioning the brand as a large-scale participant in the national mobile pet care sector.