98 Franchise

98 Franchise Pty Limited provides strength and conditioning services through a fitness model focused on performance and physical resilience. The brand utilizes a distinctive system of exercise training developed by the franchisor and its related entities. Programs are expert-led and center on discipline and effort rather than aesthetic outcomes, serving a client base that ranges from professional athletes to general fitness enthusiasts. The business model operates primarily through physical gym locations that facilitate group and individual training. Revenue is generated via facility memberships, which include access to a proprietary digital training application for data-driven workouts. This hybrid approach allows members to engage with the brand’s programming both in-studio and remotely. The operational concept emphasizes a culture of elite-level training rendered accessible for a broader commercial market. Founded in 2022 and managed by 98 Franchise Pty Limited, the network maintains a presence in the Australian health and fitness sector. Physical locations are established across several Australian regions, including Sydney, Melbourne, Adelaide, and Canberra. The brand also hosts organized fitness competitions to engage its member base and reinforce its training philosophy.