98 Franchise

98 Franchise Pty Limited operates within the health and fitness sector, providing strength and conditioning training through a proprietary exercise system. The brand focuses on high-performance programming rather than aesthetic-based outcomes, catering to a range of clients from professional athletes to everyday fitness enthusiasts. Services are delivered through expert-led sessions that prioritize physical resilience and long-term athletic performance. The business model utilizes a brick-and-mortar gym format supported by digital integration. Revenue is generated through physical facility memberships and a specialized training application that provides members with remote access to data-driven workout programs. The franchise structure supports both new facility developments and the rebranding of existing fitness centers. Operational standards emphasize consistent coaching quality and a team-oriented culture maintained through deliberate network expansion. Founded in 2023 with roots tracing back to a concept established in 2010, the franchise is based in Australia. The network currently maintains approximately three units, primarily serving the Australian market. Notable locations include Adelaide, Canberra, and several sites across New South Wales and Victoria, such as Sydney, Newcastle, and South Melbourne.