BIG4 Holiday Parks

BIG4 Holiday Parks of Australia Pty Ltd provides short and long-term accommodation and associated services within holiday park environments. The franchise serves domestic and international travelers, offering a range of stay options including self-contained cabins, units equipped with kitchen essentials, and both powered and unpowered sites for caravans and tents. Facilities at these locations often include recreational features such as swimming pools, playgrounds, jumping pillows, and games rooms to accommodate families and leisure seekers. The business model is centered on the operation of holiday and caravan parks situated in various geographic regions. Revenue is primarily generated through nightly site and cabin rentals, with tiered pricing based on the level of amenities provided. Operational structures often incorporate pet-friendly options and specialized activity areas like mini-golf or pedal go-karts. Member parks are categorized into diverse tiers such as Holiday or Classic, allowing for standardized service delivery across different park formats. Founded in 1986, the brand maintains a presence across Australia with locations in states such as Victoria, New South Wales, Queensland, South Australia, and Western Australia. The network focuses on the outdoor hospitality sector, positioning units in key tourist destinations including the Great Ocean Road, Phillip Island, and various regional hubs. Managed locations frequently collaborate with holiday park groups to provide integrated accommodation experiences within the Australian tourism market.