Alabama Chicken & Wings

Alabama Chicken & Wings is a casual dining brand specializing in fried chicken products and American-style sides. The menu includes a variety of chicken wings, thighs, and tenders, alongside salads and cold beverages. The franchise primarily serves customers in the Australian quick-service restaurant market, focusing on convenience-based food options. The brand operates as a virtual concept rather than a traditional brick-and-mortar storefront. This business model allows the brand to function without its own physical retail space, instead operating in conjunction with primary brands under the Concept Eight umbrella. Revenue is generated through digital sales and delivery services, leveraging the kitchen infrastructure of established partner concepts. This multi-brand strategy is designed to increase kitchen utilization and provide additional revenue streams for franchise partners holding master brand licenses. Founded in 2022, Alabama Chicken & Wings is part of the Concept Eight franchisor network, which manages several food and beverage brands across Australia. The network currently consists of approximately three units. As a subsidiary within a larger multi-brand portfolio, the franchise benefits from centralized support systems including supply chain management, national marketing, and training programs provided by the parent organization.